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Called The Phone, the program will be based on a Dutch reality show format, beginning each episode with two hidden cell phones ringing at opposite ends of a major city. Contestants who answer the phones will have five seconds to decide if they want to play along for a cash prize, and then a guide on the other end of the line gives them a mission to complete before the time runs out.

As they embark on their adventure, a helicopter tracks their every move. MTV describes the show as a wild and cinematic ride reminicent of films like The Bourne Identity and The Game.