Reese Witherspoon pictured above in a pink Valentino dress has teamed up with Avon to launch her own perfume which she will call "In Bloom". Reese said that the two year process was more complicated than she had thought. She said the following about the process: “It was a unique experience for me because I had no idea what goes into making perfumes,” said Witherspoon, who sat down at the Four Seasons in Beverly Hills last month to discuss her new scent. “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”
The perfume is due to hit stores in November and is expected to retail for $34. Avon is estimating sales in the first year to be surpass $15 million! Source: The Fashion Spot
