Burnt hair smell is harder to get rid of than Michael Jackson’s Estate thought. The Estate is getting negative press for its decision to team up with Pepsi again for its newest marketing venture.
A spokesperson for the Estate tells TMZ that it’s re-releasing the “Bad” album and it thinks Pepsi is “the most effective place to do it.”
Could this be genius or result from an evil genius?
It could be genius because it’s hard to think of Michael Jackson without Pepsi coming to mind. Few have forgotten Michael’s tragic collaboration with the soft drink company in 1983. A Pepsi commercial hosted the stage for Michael’s famous hair caught on fire incident heard round the world. The pyrotechnic mishap caused the Prince of Pop to have severe burns on his scalp.
But the partnership could be the workings of an evil genius since some people actually blame Pepsi for putting Michael on the path to drug addiction. In fact, Michael’s former manager, Frank Cascio, says Michael was introduced to Demerol (a highly addictive drug similar to morphine) following the incident to help deal with the burn pains.
Michael’s Estate is pointing out that the singer went on to work with Pepsi two more times – both in 1988 and 1991 – so clearly, there were no hard feelings…or the price was just too good to pass up.
I’m betting the money is too good to pass up this time too. The Jackson/Pepsi promotion will include a TV commercial, special edition cans with Jackson’s image and chances to win downloadable remixes of Jackson’s songs.
Did you know since passing away, Jackson has made the most money of any other dead celebrity including John Lennon and Elvis Presley? He’s earned way over $400 million since 2009. Crazy. When money like that’s involved, grudges and principles tend to fly out the window. What’s next, a holographic image of Michael guzzling a pepsi at every supermarket?