Angelina Jolie has been all over the news today after she announced her decision to undergo an elective double mastectomy. Her decision to do so has reduced her chances of getting breast cancer from 87% to a very low 5%. It’s a brave decision and one that has been almost universally praised. And the fact that she went to the New York Times rather a tabloid like People (but she left enough time for People to change their cover and catch the news – as Bohomoth explains, People has a noon Tuesday deadline do the NYT article’s timing allowed them to quickly adapt whereas the other tabs were screwed since they go to press by Tuesday 3 am!) shows that this move was well thought out. This isn’t a wedding announcement, pregnancy announcement, or anything promoting her films or brand. She could have kept this quiet, but she chose to come forward with this to help and educate other women in similar situations. However, and no disrespect to Angelina intended, this move to go public about her health issues and treatment will do more for her brand than anything she has done before – even stealing Brad Pitt from hapless Jennifer Aniston!
Now, keeping that in mind, how do you think that Jennifer Aniston feels about this? It’s pretty much a foregone conclusion at this point that Angelina trumps Jennifer when it comes to news coverage, especially when it comes to something like this. Take that with the fact that Jennifer’s publicist is one of the most powerful ones in Hollywood, and her ‘casual appearance’ at the grocery with Justin Theroux yesterday starts to look different, doesn’t it? Hey, they have to control the media appearances somehow, especially when it comes to Angelina Jolie’s huge news days. But Aniston’s announcements in People don’t look so good anymore, do they? Nothing compared to the cache of the New York Times.
Either way, Angie’s news dominance continues. She covers the latest issue of Time Magazine, with the title, “The Angelina Effect: Angelina’s double mastectomy puts genetic testing in the spotlight. What her choice reveals about calculating risk, cost, and peace of mind’. It’s a fascinating read and one that focuses on the risks and rewards of such a procedure.
Putting that aside, how do you think Jennifer Aniston is reacting to this? So far, her arch-rival has landed the cover of NYT, Time, and been featured in major news channels including CNN, NBC, and BBC. In contrast, Jennifer’s engagement made the cover of People. Talk about different mediums. The funny thing is, it suits both their public personae. Angelina Jolie, for better or worse, has become the Hollywood poster girl of philanthropy, and TIME and NYT go along with that image. Meanwhile, Jennifer Aniston is still known more for being Brad Pitt’s ex-wife and Rachel on Friends than anything else, and People Magazine manages to leverage that fame for all its worth.
Image Credit: Time Magazine