Fifty Shades of Grey stars Jamie Dornan and Dakota Johnson cover Entertainment Weekly’s latest cover issue, which also reveals the change in the movie’s release date from August 2014 to Valentine’s Day 2015.
This is really smart move considering that there’s no way this movie could have competed at the summer box office, and besides, it fits in perfectly with the Valentine’s Day brand and has a chance for repeat play – if the movie turns out good, of course, but that’s a long shot.
Anyway, the cover is exactly what you’d expect from Fifty Shades of Grey – Jamie wearing a suit and tie, and Dakota touching her fingers to her lips. Basically, cheese. It’s all cheese, and that’s exactly what Fifty Shades is going to be – cheese. There’s really not much you can do with that source material to make it less cheesy and ridiculous, and the millions of fans are probably scaring off the studio and filmmakers from taking any significant risks or deviations.
Of course, Universal released a statement about their change in the release date, and obviously they’re not going to admit that they got spooked, so instead they explain, “We see this movie as a global event. The strength of this book is really worldwide, so we want to be able to take advantage of women who are invariably on vacation with their families during the month of August in Europe. We’ve been looking really closely at the August date and becoming more and more convinced that the right thing to do for the movie was to push it.” The statement also adds that even if Charlie Hunnam had stayed, they would have proceeded with the date change.
Looks like the studio’s under some pressure, isn’t it? They’re trying to pretend as though Charlie’s sudden departure didn’t affect them at all, even though we know it did. Regardless, Dornan seems like a better fit for both the character and the franchise.
Are you guys excited for Fifty Shades of Grey? And are you happy that the movie’s now being released on February 13, 2013? Let us know your thoughts in the comments.
Image Credit: Entertainment Weekly