Despite most CW shows never hitting double digits in ratings, they provide a solid return due to the target audience being teenagers and young adults. Considering that advertisers love that target demographic, the ’18-49′, and that’s what the CW specializes in, their shows end up staying on the air despite ratings that usually fall far below network television standards. Anyhow, the renewals for next season have come in, and the usual CW staples have already gotten an official renewal: The Vampire Diaries, The Originals, Arrow and Supernatural.
All four will be coming back for another season, although Supernatural will wrap up its final season next year. This will mark the tenth season for Supernatural, the sixth season for the Vampire Diaries, the third season for Arrow, and the second season for newbie Originals. Arrow’s currently the network’s highest rated show, so its renewal was always a sure shot. The Vampire Diaries has also been pretty steady in its ratings, so both that and spinoff Originals had guaranteed renewals. And of course, the network will be sending off Supernatural in style, although the fact that it lasted ten seasons is a major, major achievement.
Out of all the other new shows, Reign has also received a renewal, but it’s too early to tell for many of the newer shows such as Tomorrow People and Star-Crossed.
The CW released a statement about the renewals saying, “This season we’ve had great success with our new hit series The Originals paired with Supernatural, giving us our best Tuesday nights in years. The Vampire Diaries is No. 2 in its time period in the young adult demos, and with Arrow continuing to gain among young men, and Reign growing its time period, we now have strong nights on Tuesday, Wednesday and Thursday.”
Unfortunately, this is only the early pickups for next season, so we don’t yet know the fate of shows such as Beauty and the Beast, The Carrie Diaries, or Hart of Dixie. It’s likely that at least a few of the older shows will get nixed to make way for newer fare, but we’ll have to wait and see.