Paris Hilton has been banned from Munich?s famed Oktoberfest for ?cheapening? last year?s event.
Locals were outraged when the socialite, 26, arrived at the beer festival in plaits and traditional Bavarian dress to advertise a brand of canned wine.
They accused organisers of selling out and making the event, which kicks off again this weekend, look shabby.
Munich tourism chief Gabriele Weishaeupl announced yesterday that celebrity promotions ?are completely prohibited by the new festival rules?.
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