L’Oreal Accused of “Whitewashing” Beyonce

When she was hired as the face of L’Oreal, Beyonce Knowles signed a contract pledging she would not make any ‘radical changes’ to her appearance.  However, it seems the beauty giant made no such promises in return.   The 27-year-old singer, whose father is African-American and whose mother is Creole, appears in L’Oreal’s latest campaign with pale skin and strawberry-blonde hair.

The change in her hair colour can be attributed to the product she is advertising – a Feria highlighting kit.   But L’Oreal has been accused of ‘whitewashing’ her by digitally lightening her skin. The New York Post, under the headline ‘Beyonce The Pale’, called the advert ‘shocking’ and accused the company of making the singer look like a ‘weird, nearly white version of herself’.   Source 

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