Teen drama Gossip Girl suffered a weak UK debut last night with just 293,000 viewers for ITV2. An initial audience of 520,000 tuned in for the start of the episode at 10pm but quarter of an hour later it was down to just 244,000. Across the hour the show averaged 1.92% of the total audience.
The average audience for the slot last year was 471,000 (3.16%). Leading the digital-only channels at 10pm was BBC Three’s EastEnders repeat with 744,000 (4.29%) viewers. Also outpacing ITV2 were Film 4, where The Transporter drew 516,000 (2.72%), and More4, attracting 400,000 (2.61%) for ER. Source
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