Shots of David Beckham posing in tight white pants have sparked a 50 per cent increase in sales of similar briefs, a retailer says.
His shots for Armani underwear have prompted a huge increase in sales of white pants at Selfridges. They are currently outselling boxer shorts by two to one. Demand for the entire Emporio Armani underwear range was also up 30 per cent.
Director of menswear David Walker-Smith said: “David Beckham is a global style icon, appealing equally to men and women. Where he goes, fashion is bound to follow, so briefs are the big story for underwear.”
