?Mascara ads showing Kate Moss sporting “traffic stopping” eyelashes have been banned after complaints that the supermodel’s lashes were false.The magazine and TV ads for Rimmel said that the ‘Magnif’eyes mascara’ produced 70 per cent more lift, with a ‘unique vertical life brush’ helping wearers ‘get the London look’.
Moss features in both the magazine ad and the TV commercial – but two viewers complained that they did not believe her eyelashes were genuine and that the ads exaggerated the effect of the mascara. Ad firm J Walter Thompson (JWT) insisted that Moss was not wearing false eyelashes, but did not provide documentary evidence to back it up. The firm admitted the lashes were enhanced after the shoot.? Source