Lily Allen has gone from size 12 to size eight after several sessions with Susan Hepburn, who she claims has reprogrammed her brain to enjoy healthy organic food and associate trips to the gym with feeling happy.
Hypnotist Ms Hepburn runs a Harley Street clinic specialising in self-improvement techniques. She charges about 600 dollars an hour for weight-loss treatment, including instruction on self-hypnosis. Those who have undergone the treatment claim that she implants subconscious messages that remind them to stop eating when they feel full. Ms Hepburn also teaches clients to associate healthy activities, such as working out in the gym, with happiness. Source