Dame Vivienne Westwood is a British fashion designer largely responsible for bringing modern punk and new wave fashions into the mainstream. She is linked with the Sex Pistols via Malcolm McLaren and their SEX boutique on Kings Road, Chelsea in London during the 1970s.
For her Sping/Summer 2009 Vivienne has made a strange choice for the model choosing "over the hill trollop" Pamela Anderson for her new campaign. The shoot was done by Juergen Teller. Pamela brings a whole new feeling to the campaign – in a word "trash".