Sarah Jessica Parker Launching New Scent

Sarah Jessica Parker has teamed up with Coty Prestige for her new fragrance "SJP NYC".   The campain was shot by Solve Sundsbo.  The scent is being described as, a fruity floral by Sarah Jessica Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.

The collection consists of eaux de toilette in three sizes — 15 ml. for $25, 30 ml. for $35 and 60 ml. for $49 — as well as a 200-ml. body lotion for $25. A cuff bracelet with solid perfume, tentatively priced at $35, will follow in May.