The supermodel has teamed up with the French label to design a ready-to-wear label, entitled "Eva Herzigova Pour 1.2.3", and admits she had a lot of fun doing it. Speaking about her range, Eva said: "It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind. "Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious."
Laurent Milchior, co-managing director of the Etam Group, added to WWD:
"Eva is a real woman, always elegant, and will bring a bit more warmth to the brand. The collection features jeans, trench coats and gypsy skirts, as well as smarter outfits including long silk evening dresses. She has also designed a range of accessories to complement the clothes. A website is set to be launched in July to make the collection more accessible."
Photo: Fame Pictures