Many lifelong fans of the late Johnny Cash feel that his last work – especially that done on his ‘American IV’ and ‘American V’ cds was, amazingly, his best. After losing his wife of many years and soulmate, June Carter, Johnny lasted less than 4 months and succumbed to the complications of diabetes. ‘American V’ was released posthumously.
Now almost 8 years after the singing legend’s death, the video accompanying Johnny Cash’s cover of Nine Inch Nails’ Hurt has topped a new British magazine poll to find the best promo ever made.
When Nine Inch Nails front-man Trent Reznor learned that Cash wanted to cover ‘Hurt’ he admitted that he was initially “flattered” but worried that “the idea sounded a bit gimmicky,” but when he heard the song and saw the video for the first time, Reznor said he was deeply moved and found Cash’s cover beautiful and meaningful.
The brooding 2002 video beat Radiohead’s ‘Just’ to the top spot on NME’s newly-launched video website NMEvideo.com.