Teen singer Justin Bieber is taking the fragrance market by storm. After releasing the fragrance to the public just a mere three weeks ago, Someday has already generated over $3 million in retail sales! WOW! You go, Biebz!
The fragrance made its debut on June 23rd and it’s already being called the most successful celebrity fragrance launch in history.
NPD Group, Inc.’s VP and senior global industry analyst, Karen Grant said, “It it sustains this momentum, it will become the number one selling fragrance of 2011. We haven’t seen anything like it since Glow and Curious.”
Justin helped catapult sales by making an appearance at the fragrance’s launch at Macy’s. The first 325 fans who bought the fragrance were treated to a picture with the singer. The fragrance was created through Give Back Brands, which is a company for entertainers to use to raise money for good causes. The proceeds are going to the Make-A-Wish Foundation and Pencils of Promise.
Way to go, Justin! Outselling everyone to benefit others! Good job, kiddo!
Photo Credit: FayesVision/WENN.com
