Bronzed, oiled skin, wet hair, and strategically placed arms and legs: looking every bit the yummy mummy that she is—or that Photoshop can help her be—Jennifer Lopez is leaving very little to the imagination in the advertisement for her latest fragrance ‘Glowing.’
Described by the 42-year-old “American Idol” host as “a step beyond Glow,” Lopez decided to go au natural for the launch of this, her 18th fragrance, because it fit with what the scent represents to her. “Glowing is such a clean fragrance,” Lopez told Women’s Wear Daily. “That’s what I’ve always been about. I like soapy, clean smells. This is a very woodsy scent. So it’s not exactly what I created 10 years ago — it’s the evolution of that. At the essence, it’s still natural, earthy, clean and real, but a little different side of that. It’s the woodsy side of it, which I think is kind of New York-y, darker and sexier.”
Hmm…I lived in New York, and I can say that more often than not it was the smell of cigarettes, wet cardboard and failed dreams that tingled my senses…but maybe I lived in a different neighborhood than she did…
On whether she nervous about the success of this addition to her fragrance empire, Lopez added, “You don’t think about things like that — when you’re creating, you’re just in the moment. You’re doing it right then for right then. You always hope that things have a lasting impression and you go into it with those types of big thoughts — ‘Oh, this could be like Coco Mademoiselle or Chanel No.5!’ You aim for that, but you don’t really think of it when you’re in the moment.”
Though the novelty of Lopez appearing naked to promote her products has worn off a little—I mean, we saw more boob in her 2001 video for “Love Don’t Cost a Thing”—“Glowing” has it’s own novelty appeal. The bottle lights up for 15 seconds when the atomizer is pressed, which will come in handy when I spend my whole paycheck on perfumes and forget to pay the hydro bill.
Glowing is set for release exclusively at Kohl’s—where J.Lo hawks her ‘Sweetface’ line clothing and accessories—in May.