Celeb Dirty Laundry was honored to be invited to the debut NYC event for Stride’s new product, iD Gum, which was promoted by the event’s host, Twilight Breaking Dawn Part 2 star Kellan Lutz. Kellan, alongside actor Austin Mahone, who’s been in such films as Say Somethin’ and 11:11, helped unveil the integrated marketing campaign that brings to the forefront the brand’s online ArtCade, which features 18 stellar arcade games that work to promote teens’ appreciation for discovery and individuality. Sounds all right in our books.
To start experiencing the coolness, head on over to their Facebook page where you can start exploring all the interesting and wonderfully designed games in the ArtCade, which is described as being “Kinda an art gallery. Kinda an arcade.” How cool is that? The featured art work is trendy, hip, and thoughtfully inspired, and the games are addictive fun. [I may or may not have been delayed in publishing this article because I found myself sucked into Bladder Up, a game where you maneuver a swimmer around who’s desperate to snatch up drinks floating in a pool.]
The website has this to say about it’s new community: “This iD Gum Facebook page is home base for all iD fandom—which means it’s a community of some of the coolest ideas and the most fascinating gum chewers out there. Best of all, it’s where we get to interact with that community. And we’re pretty stoked about it.” So be sure to check it out!
Also, don’t forget to check out the gallery below. In the gallery you’ll find Kellan Lutz photos as well as photos of Austin depicting the epic Purple Carpet arrival. Both worked hard to promote this interesting new campaign, which is making great strides in trying to get teens involved, engaged, and inspired.
Images courtesy of Stride Gum/iD Gum Campaign