Anheuser-Busch has hired Jay-Z as its new co-brand director for Budweiser Select, banking on his celebrity and entrepreneurial expertise to help lift its beer brand. “He’s got great appeal,” she told the St. Louis Post-Dispatch, adding that Jay-Z can help Anheuser-Busch “reach people in groundbreaking ways.”
I dont think think bringing Jay-Z on board is going to raise the popularity of Budweiser. Everyone knows what it tastes like and we all know its tastes horrible. It’s not like its a product we have never tasted before.