Adele is back with a brand new record and it looks like other chart topping artists, like Beyonce and Rihanna, are shaking in their boots after hearing the first track. The release of Adele’s long-awaited album, “25,” is less than a month away and after that it’s going to be Adele fever.
The grammy winning songstress dropped her first track from her upcoming third album on Friday and like expected, it’s already a huge hit. “Hello” hit the airwaves on Friday and Adele is already breaking records with the instant hit. The day that “Hello” was released, fans played the music video on YouTube 27.7 million times. Adele easily beat the previous record of 20.1 million views in a day for Taylor Swift’s recent mega-hit “Bad Blood.”
Adele’s full album is scheduled for November 20 and other artists have taken note because no one wants to compete on the charts. After hearing “Hello” for the first time, it is clear why other artists want to move their release dates away from the vocal powerhouse. Based on the anticipation of Adele’s third album, we’ll be hearing a lot about the elusive songstress for a while.
One Direction and Justin Bieber both set their record release dates for the week before Adele. Both are hoping to get some attention for their work before the Grammy winner drops an album so big that everyone else is an afterthought.
There have been rumors that Beyonce and Rihanna both were working on music and would be dropping sometime around the holidays. According to Naughty Gossip, Beyonce and Rihanna aren’t the only ones who might hesitate to drop an album in the near future. Coldplay and Kanye West both have albums with unknown drop dates. The problem is, everybody wants to be number one and no one wants to compete with Adele.
Other artists are smart to back away from Adele’s release date because she’s coming at us like a frieght train and her album is expected to be epic. The first single, “Hello,” already has 85 millon views on Adele’s VEVO channel on YouTube. She is expected to receive multiple Grammy nods and possibly multiple wins next year just based on past performance.
As if Adele’s tremendous talent isn’t enough, she is backed by a PR machine that won’t quit. Adele is already booked to appear on “Saturday Night Live’ and “The Tonight Show.” There is also talk of a prime-time special on NBC that would feature Adele. Target is releasing a deluxe edition of “25” that will have three more songs on it and Adele will get a huge display inside all their stores.
Adele is going to be everywhere through the holidays and beyond. Don’t be surprised if some of your favorite artists push back their release dates until after some of Adele’s hottest tracks have simmered down. No one in the industry can put out an album next to Adele without it absolutely ruining their ratings. Not even Beyonce and definitely not Rihanna.
Adele Visits BBC Radio Studios in London, England on October 23, 2015 by FameFlynet